CONSUMER-MARKETING | ENGAGEMENT

Merrill Lynch Dangles Million Dollar Makeover

|  by Chief Marketer Staff

Merrill Lynch and Visa have launched a sweepstakes dangling a personal, home and leisure makeover. The sweeps targets MERRILL+ Visa and Merrill Lynch Visa Signature Rewards cardholders. Customers learn of the sweeps via in-bill fliers. One grand-prize ...

Walgreens Tour Touts Health Screenings

|  by Chief Marketer Staff

It's officially flu season. Walgreen Co. today begins its Walgreens Wellness Tour, offering free health screenings. Next best thing to a house call The tour—a first for the drugstore chain—will hit 45 markets with nine sponsors and a portable lab that ...

Sears Kicks Off Sweeps to Promote Converted Stores

|  by Chief Marketer Staff

Sears, Roebuck and Co. has converted 28 of its Sears Hardware stores into Sears Appliances and Hardware stores, and is running a pair of sweepstakes in each of those stores to promote the change. Consumers can enter a drawing for a $1,000 shopping spree ...

Sesame Street Friends Pitch Produce

|  by Chief Marketer Staff

Sesame Street characters will take center stage next year in promos encouraging kids to eat more fruits and vegetables. The Produce for Better Health Foundation cut a deal with non-profit Sesame Workshop to use Sesame Street stars in retail promos ...

Hitting the Streets for Magic 32 Launch

|  by Chief Marketer Staff

Magic Johnson is out and about with a new campaign touting his new line of footwear, apparel and accessories, Magic 32. The campaign, which is aimed at 16-30+ year-old consumers, includes peer-to-peer distribution of promotion products, in-store ...

Top Brands Gearing Up for NBA’s China Games

|  by Chief Marketer Staff

Six major brands have signed as marketing partners of the NBA China Games 2004. Customers purchasing a NBA China Games Combo Meal at McDonald's locations in China get a poster like the one above McDonald's, Budweiser, The Coca-Cola Co., Eastman Kodak ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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