CONSUMER-MARKETING | ENGAGEMENT

Rewards Network 3Q Revenue Dips 7%

|  by Chief Marketer Staff

Rewards Network Inc., a provider of loyalty and rewards programs, has reported a 7.2% drop in third quarter revenue to $23.1 million from $24.9 million. The company cited a 4.2% decline in dining’s average transaction amounts despite a 1.2% increase in ...

Dual Rewards Programs Dangling Seal Concert

|  by Chief Marketer Staff

JetBlue Airways has joined American Express’s rewards program. As part of the deal card members enrolled in the American Express Member Rewards program will be able to transfer points directly into TrueBlue, Jet Blue’s Flight Gratitude program. To ...

UPromise Adds Dry Cleaning to Loyalty Program

|  by Chief Marketer Staff

UPromise has extended its college-savings program to include dry cleaners. The company cut a deal with marketing firm Signature Channels to let UPromise’s 5 million members earn a 3% rebate from dry-cleaning bills. Rebates are deposited in members’ ...

Fuel Partnership Pumps Up Premiums

|  by Chief Marketer Staff

With the price of gasoline skyrocketing higher each week, premiums that lower the cost of filling the tank are sure to get attention. A program presented last week by CCISTech lets retailers without fuel outlets cross-market their grocery products with ...

AAdvantage Members Check Out Vegas Sweeps

|  by Chief Marketer Staff

American Airlines is running an online sweeps to teach AAdvantage members about its check-in services. The Vegas Check-In Challenge will award a grand prize of 50,000 AAdvantage miles, a trip for two to Las Vegas and entry in Harrah’s separate Set for ...

The Gift of Music: New Cards for Digital Downloads

A new card product from CFS lets marketers add downloadable digital music to their play list of premiums. The free music is delivered through a custom printed card and personal identification number (PIN) that allows the cardholder to download licensed ...

Microsoft Tour Targets Families at Play

|  by Chief Marketer Staff

Microsoft Corp. brings window-shopping to soccer moms with a 30-city tour touting Windows' new Media PC. Microsoft drives home Media PC sampling The WoW: The Windows on Wheels Experience shows how the Media PC simultaneously controls all household ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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