Animal Planet Dangles Macy’s Thanksgiving Parade

Posted on by Chief Marketer Staff

Animal Planet has launched a sweepstakes touting a trip to the Macy’s Thanksgiving Day Parade.

The winners also gets to meet Crocodile Hunter Steve Irwin and four investigators from Animal Planet’s Heroes programming, Animal Precinct, Animal Cops: Detroit, Animal Cops: Houston and Miami Animal Police, who will ride on Animal Planet’s float in the parade.

The sweeps began this week and runs through Nov. 6. The winner gets four round-trip tickets, four VIP tickets to the parade, five days and four nights accommodations and photos with the celebrities. Players can enter the sweeps at Discovery.com. This is the sixth year Animal Planet appears in the parade.

Thirty-second spots, e-mail and online ads support.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open

Pro
Awards 2023

Click here to view the 2023 Winners
	
        

2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!