Merrill Lynch Dangles Million Dollar Makeover
Posted on
by Chief Marketer Staff
Merrill Lynch and Visa have launched a sweepstakes dangling a personal, home and leisure makeover.
The sweeps targets MERRILL+ Visa and Merrill Lynch Visa Signature Rewards cardholders. Customers learn of the sweeps via in-bill fliers.
One grand-prize winner gets a personal makeover, a home interior makeover from Michael Payne, a leisure makeover, including a 2005 Porsche Boxster S, 25 hours of jet time on a Marquis Private Jet, cooking classes with Jacques Pepin, a family vacation and $250,000 cash.
MERRILL+ and Merrill Lynch Visa Signature Rewards cardholders are automatically entered to win each time the card is used through Dec. 31. Winners will be randomly selected at the end of the promotional period.
