Dual Rewards Programs Dangling Seal Concert

Posted on by Chief Marketer Staff

JetBlue Airways has joined American Express’s rewards program. As part of the deal card members enrolled in the American Express Member Rewards program will be able to transfer points directly into TrueBlue, Jet Blue’s Flight Gratitude program.

To celebrate the partnership, the two will reward 50 random enrollees with a trip to the Bahamas and a free concert with Grammy Award-winning artist Seal. Members of both the credit card company and airline’s loyalty programs can enter to win the Pack for Paradise flyaway sweepstakes that includes a free vacation for two to the Bahamas on Dec. 8-9.

Seal, along with the winners and their guests, will board a private JetBlue flight from New York’s JFK Airport to Nassau. Once in the Bahamas, Seal, whose new album Seal Best 1991-2004 hits stores on Nov. 9, will headline an intimate concert for the winners and their guests in the private theater at the Atlantis, Paradise Island resort in the Bahamas.

In addition to the 50 grand prizes, American Express and JetBlue will award 100 first-prize winners with a roundtrip ticket from New York City to anywhere JetBlue flies—including the Caribbean; 10 second-prize winners will receive a two-night stay in the Royal Tower Terrace at Atlantis; and 100 third-prize winners will receive 10,000 Membership Rewards points.

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