CONSUMER-MARKETING | ENGAGEMENT

holiday retail ecommerce

Retail Ho Ho Holidays: 3 Tips for Improving Sales

|  by Chris Hauca

Creating a retail holiday is an opportunity to inject growth into a brand, connect with customers during otherwise stagnant seasons and make an entire array of interactions shoppable.

mercury customer experience

Four Brands Getting Customer Experience Right

|  by Ryan Hollenbeck

Brands who get the customer experience equation right reap greater loyalty and increased revenues. Those that fail risk customer defection.

Chief Marketer Videos

by Patty Odell

Ashley Schacher, Director, Events & Sponsorships, Pernod Ricard, on why it makes sense for big brands like MasterCard to stick with campaigns that work. #PROMONext

	
        

PRO Awards

	
        

CHIEF MARKETER 200