CMO Council Report: 65 Percent of Marketers to Increase Spend in 2021
Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021.
Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021.
Now that the country has a new president with a decidedly different agenda, here are ways in which the marketing landscape may be affected.
Beauty brands like Estée Lauder are using livestreaming and new tech to reach new consumers and drive conversions.
Content strategy tips to enhance your brand’s digital presence in 2021.
A look back at the biggest events and disruptions in retail marketing last year.
While social media networks have banned President Trump’s accounts, other brands have chosen to pause media spend and update negative keyword lists.
A look at the most-read CM stories of the year.
Marketers' privacy-focused pain points in 2021 along with potential next steps to minimize their negative impact.
Using a CDP, Wyndham was able to cull insights about consumer behaviors, identify industry trends and inform adjustments to its marketing and media spend.
L'Oréal's Lubomira Rochet on how the shopping experience in the beauty industry is reinventing itself--plus digital shopping trends in 2021.
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