CM Weekly March 17, 2021 Ever feel trapped in a silo? You’re not alone. Hewlett Packard Enterprises was right there when HP split its consumer and business marketing divisions into two separate companies a few years back. HPE, the newly created B2B arm, had to craft a marketing structure from scratch and incorporate legacy systems.…
CM Weekly July 19, 2020 Adaptation is the name of the game. As COVID-19 cases rise across the country, and communities begin to reverse decisions made to reopen certain businesses as a result, the need for marketers to devise innovative solutions to engage consumers within the confines of their own homes remains critical. Read how…
CM Weekly July 12, 2020 The world has become a lot more social while distancing. For scores of small- and medium-sized businesses, social media platforms have become the primary means of communication with consumers, customers and prospects during the COVID-19 pandemic. And those platforms have taken note. TikTok, for instance, is courting SMBs with a…
CM Weekly July 5, 2020 It’s time to get comfortable living under a microscope. It’s not just marketing messages that are under fire in today’s cultural climate. It’s entire organizations. And in this particular moment—and perhaps extending far longer than that—the spotlight is on companies’ diversity and inclusion policies. That reflects your marketing strategy and…
CM Weekly June 28, 2020 Facebook has had some rough weeks in the past. But this one’s up there. Major brands, from The North Face to Ben & Jerry’s to Verizon, have pulled ads from the platform at least for the month of July to protest the company’s policy toward removal of hate speech. It’s…
CM Weekly June 21, 2020 Will there come a time when the phrase “what a week” feels like hyperbole? Given how this one played out, that day isn’t coming anytime soon. The Black Lives Matter movement has challenged brands to take a hard look at their company values and enact real change at an incredible…
CM Weekly June 14, 2020 All eyes are on brands taking a stand—or staying silent, to their own detriment—for racial justice. Sephora has pledged to dedicate at least 15 percent of its stores’ shelf space to black-owned brands. NASCAR has banned confederate flags. Silicon Valley tech has led with the purse: Apple is spending $100…
