CM Weekly January 17, 2022 Last week, we covered Heinz’s first foray into the gaming space with its Call of Duty: Warzone "Hidden Spots” campaign that highlighted the ideal places for players to take snack breaks without sacrificing gameplay. This week, we’re focusing on how Lexus is targeting gamers and young luxury consumers with a…
CM Weekly January 16, 2022 Last week, we covered Heinz’s first foray into the gaming space with its Call of Duty: Warzone "Hidden Spots” campaign that highlighted the ideal places for players to take snack breaks without sacrificing gameplay. This week, we’re focusing on how Lexus is targeting gamers and young luxury consumers with a…
CM Weekly January 10, 2022 Happy New Year, folks! We’re kicking off 2022 with our own best-of list, featuring the most-read Chief Marketer stories of the year, including our top editorial programs as well as interviews with influential marketing leaders about digital transformation, customer experience, technology trends, agility in business, and much more. Speaking of…
CM Weekly January 9, 2022 Happy New Year, folks! We’re kicking off 2022 with our own best-of list, featuring the most-read Chief Marketer stories of the year, including our top editorial programs as well as interviews with influential marketing leaders about digital transformation, customer experience, technology trends, agility in business, and much more. Speaking of…
CM Weekly December 27, 2021 What makes a modern CMO successful in today’s business climate? According to Scott Finlow, Global CMO at PepsiCo Foodservice, it requires leading with empathy. “The degree of change and ongoing dynamism of the world we work and live in is creating unprecedented stresses on our businesses, customers and teams,” he…
CM Weekly December 26, 2021 What makes a modern CMO successful in today’s business climate? According to Scott Finlow, Global CMO at PepsiCo Foodservice, it requires leading with empathy. “The degree of change and ongoing dynamism of the world we work and live in is creating unprecedented stresses on our businesses, customers and teams,” he…
CM Weekly December 20, 2021 It’s that time of year again, when the marketing industry looks back and considers lessons learned and wisdom acquired from yet another challenging year. But a forward-thinking mindset is a must for any modern marketer, so we’re honing in on the trends that some of the best in the business—hailing…
