Macy’s Toasts 150 Years with Events
Macy’s is celebrating its 150th anniversary this month with a variety of shopper and charity events
Macy’s is celebrating its 150th anniversary this month with a variety of shopper and charity events
The National Hockey League is seeking to pump up fans for the start of its current campaign with a two-day event involving a roster of sponsors supporting a lineup of live events later this week
The NBA Europe Live 2008 tour has an aggressive game plan with an expanded roster of 27 marketing and promotional partners, including more European partners
The NBA boasts one of the biggest fan bases in the U.S. But it is now part of a global market, thanks to the foreign-born stars on its teams and events
Office Max is back once again with a cause marketing effort to aid teachers
As a fit for its long-standing TV, print and online ad campaigns centered on the supposed “Most Interesting Man in the World"
British rock band Oasis is getting open-air play from New York City street musicians playing tunes from its latest album in advance of its October release
Procter & Gamble is supporting the launch of the new Downy Total Care fabric enhancer with a series of in-store events with partner Ann Taylor Loft
Taco Bell is jump-starting its second annual anti-hunger fund-raising effort with stars of an MTV reality show doing a cameo appearance at one of the fast food chain’s Los Angeles restaurants next week
The Xbox360 Anti-Gravity Tour takes off this week on a national high school tour to support the Campaign for Tobacco-Free Kids
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