AutoTrader.com and Audi's used car division will team up on the "Race to the Finish Line!" sweepstakes. Appearing on AutoTrader.com Dec. 31, the promotion invites online shoppers to visit Audi dealerships to take a test drive of an Audi Certified ...
Fabric retailer Jo-Ann Stores this month launches a three-year alliance with humanitarian organization Save the Children. The deal includes cause licensing and promotions. Jo-Ann will sell fabrics that use artwork from Save the Children's bi-annual art ...
Ford Motor Co. confimed yesterday that it has signed a deal to give away family vehicles on ABC TV's Extreme Makeover: Home Edition show. Terms of the deal were not disclosed. Ford F-150 trucks and Ford Heavy Duty trucks are used and showcased on the ...
Blockbuster, Inc. and Southwest Airlines have teamed to hand out 4 million snack packs on flights that include coupons for movies. The two partnered with Kraft Foods and the Coca-Cola Co., who are providing the refreshments. Beginning last week, ...
Yahoo is bringing the Internet to bus stops to support its national launch of Yahoo Local. Commuters access Yahoo Local on the fly Yahoo puts Internet kiosks at bus stops in New York, San Francisco and Los Angeles to promote its new local search ...
General Nutrition Centers, Inc. has launched an essay contest that will turn three amateur athletes into GNC Pro Performance-sponsored athletes. Amateur and aspiring athletes can visit gncproperformance.com to enter to describe their endurance goal in a ...
In trying to scare up some viewers for its upcoming "haunted" comedy adventure, movie services provider Starz has launched a sweepstakes dangling a trip to Disney World. The sweepstakes promotes The Haunted Mansion, set to premier on television Oct. 30 ...
Gold'n Plump Poultry hopes to extend its peak summer selling season into fall with an on-pack sweepstakes running through November. The Cruisin' for Gold'n Plump sweeps puts scratch-off instant-win cards on packages of fresh and frozen chicken. The ...
Microsoft extends its "Inner Suit" ad campaign with a sweepstakes offering Macintosh users an action figure of themselves. The Win Your Inner Suit sweeps supports Microsoft's Office 2004 for Mac software. The sweeps (and the ads) are built on the notion ...
Prospect databases give mailers the leeway to model, append...and save on list costs
