Seven cities have formed a marketing association with $750,000 in seed money from American Express, and have launched the association's first international marketing campaign. Dubbed America's Greatest Cities, the association brings together convention ...
IN A SUMMER CAMPAIGN, FOX pulled a 10.6% response to a sweepstakes it ran via a voice-prompt on a prepaid phone card to drive moviegoers to the theatrical
MARKETERS HAVE LONG used promotional games to draw attention to their products. Some, known variously as games of chance, and select winners in a random
In celebration of its 100th birthday, Loews Cineplex Entertainment Corp. next month is rolling out the red carpet with events and discounts. On Nov. 6, the final round of the Ultimate Film Fan contest will be held in New York City, where a grand-prize ...
Christmas comes early to Hallmark's Gold Crown stores this year with a merchandise push tied to Warner Bros.' Polar Express. Santa stars in stores' sweepstakes Hallmark touts Polar-related products from tree ornaments and wrapping paper to a night ...
Visa is about to debut a multi-million dollar campaign tying with the upcoming theatrical film, National Treasure, to drive usage among its millions of cardholders this holiday season. Visa digs Disney's 'Treasure' The integrated campaign, which ...
As the phenomenally successful book series by Lemony Snicket translates to the big screen this December, assorted partners are leveraging the Jim Carrey as Count Olaf excitement surrounding the premiere to encourage children to write their own ...
"How to Get the Most Profit from Your Housefile" is a surefire winner of a title for a conference session. During his session of the same name at the DMA 87th Annual Conference and Exhibition in New Orleans last week, John Lenser, president of San Francisco-based consultancy and list firm Lenser, offered plenty of suggestions
Merrill Lynch and Visa have launched a sweepstakes dangling a personal, home and leisure makeover. The sweeps targets MERRILL+ Visa and Merrill Lynch Visa Signature Rewards cardholders. Customers learn of the sweeps via in-bill fliers. One grand-prize ...
Sears, Roebuck and Co. has converted 28 of its Sears Hardware stores into Sears Appliances and Hardware stores, and is running a pair of sweepstakes in each of those stores to promote the change. Consumers can enter a drawing for a $1,000 shopping spree ...
