CMO Q&A: Qualcomm’s Penny Baldwin on Marketing 5G
Chief Marketer recently chatted with Qualcomm CMO Penny Baldwin to discuss how the telecommunications equipment maker is leading the 5G charge.
Chief Marketer recently chatted with Qualcomm CMO Penny Baldwin to discuss how the telecommunications equipment maker is leading the 5G charge.
Miss any news while you were watching the waves roll in? Take a moment and catch up with our 10 most popular B2B stories in July.
Shark Week kicked off yesterday, and brands like Southwest, Century 21 and LandShark Lager are riding on the fins of the annual event.
“Actions speak louder than words,” says IEX CMO Kate Gunning. “The opportunity is to demonstrate our brand story, rather than just telling the purpose.”
Taking their union to the next level, The Knot and WeddingWire have created WeddingPro.com, a new B2B marketplace for wedding professionals.
Step inside some of the best activations from this year's Comic-Con International, including Shazam!, Pennyworth and Amazon's Carnival Row.
Prime Day—Amazon's midsummer, 48-hour version of Cyber Monday—was projected to bring in $5.8 billion. Here's 3 ways it is changing the ecommerce game.
An employee-focused campaign centered on TV and digital is helping electric utility FirstEnergy improve brand perception and engagement.
Glad Press'n Seal is once again using humorous video marketing in the hopes of driving the spectacular results it saw in last year's campaign.
Success in Take 1 doesn't always equate to success in Take 2. Here's how Santa Margherita winery plans to pull off its latest summer tour.
Click here to view the 2023 winners!