Channel | Mobile

What are biggest digital marketing trends for 2020? More—as in more influencer marketing, more content, more video and more of what will get consumers engaged with your brand.

Chipotle CMO Chris Brandt on how the brand made an amazing comeback after a food crisis began to cripple the company in 2015.

From rotating celebrity colonels to a massive colonel floatie, KFC comes out swinging from left-field with its marketing magic.

The PRO Award winners will be announced during a live awards brunch on October 24 at Neue House, New York. Join us.

A good mobile CX strategy is crucial. After all, it takes 12 good brand experiences to make up for one bad one. Here’s four brands getting it right.

Need a little summer reading? In case you missed them, here's a lineup of our most widely read stories from July.

Chief Marketer recently chatted with Qualcomm CMO Penny Baldwin to discuss how the telecommunications equipment maker is leading the 5G charge.

A new infographic lays out 30 stats, including those on demographics, usage and Instagram for business.

Rather than just bugging them for donations, Arizona State is using a loyalty app to connect with alumni.

While still a new frontier, influencer marketing has quickly become an big part of a hypercasual game marketer’s acquisition strategy.