Channel | Mobile

Rather than just bugging them for donations, Arizona State is using a loyalty app to connect with alumni.

While still a new frontier, influencer marketing has quickly become an big part of a hypercasual game marketer’s acquisition strategy.

Avengers: Endgame is almost here, and McDonald's, Hertz and Geico are just a few of the brands leaping in the marketing fray.

The 10-minute Jack Daniel's AR journey gives users an engaging experience rich with stories and visuals.

Michael David Winery launched a face filter app, which allows users to become their favorite characters from the Freakshow wine brand.

Brand activation marketers have always busted boundaries. Show us what you've got—and take home a 2019 PRO Award.

7-Eleven is collaborating with the NCAA and BodyArmor on a March Madness AR game where customers can play their own three point challenge.

Instagram Checkout is the latest digital shopping service in the battle for eyeballs and dollars.

To make a splash, Chipolte is partnering with Venmo for the giveaway to post surprise deposits directly into loyalty members' accounts.

Welcome to the world of digital window shopping, where social media strategies are the real disruption to traditional retail marketing.