Channel | Events

Simon Brand Ventures, the business-to-consumer arm of Simon Property Group, has entered into an integrated marketing alliance with MCI. MCI will incorporate

The N, Nickelodeon's nighttime network for teens, this month takes its new series Real Access on a five-city mall tour. The Real Access Mall Tour will

Beiersdorf, Inc. is distributing 2 million samples of its Nivea for Men lotion in train stations. Beiersdorf targets male commuters at more than 792 rail

McDonald's Corp. ended Best Chance Monopoly a few days early, as anticipated. The chain ran out of game pieces before the four-week promo's scheduled

Nut marketer Diamond of California will blitz San Francisco's 3 Com Park this month to leverage its visibility during the NFL game broadcast on ABC's

Campbell's Soup Co. is stopping in cities across the country to offer samples of its Campbell's Select soups. The tour hits 24 malls in 18 cities where

The Lego Co. teams with mall developer Mills Corp. for a holiday promo that launches Nov. 29 with a "Build an Ornament" fundraiser to benefit Habitat

On Nov. 8 from 10 a.m. to 4 p.m. children of all ages will have full reign of Times Square. For the first time, area businesses have joined together to

Everyone is selling convenience these days. That means new competition for traditional convenience stores, and new opportunities for packaged goods marketers.

Volkswagen of America and W Hotels are guests a chance to test drive the new Phaeton from VW. The promotion, Get Behind the Wheel, began Monday and runs