Simon Property Group and MCI Form Marketing Alliance

Posted on by Chief Marketer Staff

Simon Brand Ventures, the business-to-consumer arm of Simon Property Group, has entered into an integrated marketing alliance with MCI.

MCI will incorporate assets and resources available through Simon Malls to market its unlimited local and long distance offering known as “The Neighborhood built by MCI.”

As part of the agreement, MCI will provide a $25 Simon Giftcard as an incentive to every new customer who joins the plan during the promotion. The program will be marketed through a mix of mall sampling, telemarketing, direct mail, sponsorship of Simon’s marketing platform programs and other media advertising.

The promotion is handled in-house by both Simon and MCI.

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