Blimpie to Open More Than 100 Restaurants at Wal-Mart
Consumers will soon be able to dine at Blimpie restaurants while shopping at Wal-Mart stores. Blimpie International, Inc. entered into an agreement with
Consumers will soon be able to dine at Blimpie restaurants while shopping at Wal-Mart stores. Blimpie International, Inc. entered into an agreement with
STAYING IN TOUCH The French are renowned for their appreciation of sensory gratification, and now Paris-based company Commac has created a 100% intuitive
Masterfoods USA snackfood brands, Regal Entertainment Theatre Operations and Regal CineMedia have entered into a multi-year marketing partnership to promote
Laundry starch isn't generally the stuff of cowboy lore, but Faultless Starch is playing the niche anyway. The tiny Bon Ami Co. brand hitches up with
In support of the Blimpie Carb-Counter Menu, Blimpie International, Inc. and the International Health, Racquet and Sportsclub Association (IHRSA) have
Poker Web site PartyPoker.com has stepped in as the title sponsor of the controversial Lingerie Bowl airing Super Bowl Sunday after DaimlerChrysler Corp.
The excitement and buzz surrounding event marketing has forgiven many of its shortcomings specifically where it misses one of promotions' greatest strengths:
At one time, marketers might have thought of events in terms of a stand-alone mobile unit parked at Wal-Mart to introduce new hair care products, or a guerrilla team working the streets of New York or Chicago to pass out coupons for a cellular phone.
If done well, events can be a marketer's dream. At a well-planned and executed event, consumers get to touch the brand, play with it, test drive it, and
Coca-Cola Co. has launched Coca-Cola Red Lounges targeting teens in malls in Illinois and Los Angeles. Lounges opened earlier this month in Chicago-area
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