Channel | Engagement

Starz Give Subscribers Chance to Live Like a Star

|  by Chief Marketer Staff

The Starz cable channel is giving its subscribers a chance to live it up celebrity-style with its Live Like a Movie Star Sweepstakes. The sweeps features a grand prize trip to live in the lap of luxury and jet-set from coast to coast. The winner and a ...

Crown Royal Barbershop Sets Up at Oscars

|  by Chief Marketer Staff

Crown Royal is setting up a barbershop as part of Red Carpet '05, a week-long series of events providing an array of luxury products and services to help celebrities, industry leaders and VIPs prepare for The Oscars. The Crown Royal Barbershop, handled ...

Cingular Signs Mexican Soccer Deal

|  by Chief Marketer Staff

Cingular Wireless has signed as the official wireless partner of the Mexican National Soccer Team and its five-match tour in the U.S. this year. "We're delighted at the opportunity to help bring Mexican soccer to the U.S.," said Hendrik Schouten, ...

Nerf Brings Hoop to Youngsters with Sweeps

|  by Chief Marketer Staff

Hasbro, Inc.'s Nerf brand is bringing basketball to life through an online sweepstakes offering one young fan a trip to St. Louis to see a Harlem Globetrotters game and attend other basketball-related event. Nerf offers sweepstakes for hoop fanatics ...

Kodak Taking NexPress On Tour

|  by Chief Marketer Staff

NexPress Solutions, Inc., part of Kodak's Graphic Communications Group, is hitting the road for a 23-city U.S. mobile tour to highlight the power of its digital printing solutions to print service providers across the U.S. No Limits Express, which ...

JCPenney Touts Sweeps During Oscars

|  by Chief Marketer Staff

JCPenney will break its spring advertising and announce its sweepstakes winner during the Feb. 27 broadcast of the Academy Awards. Diedrich Bader gets distracted on his way to JCPenney's sweepstakes One spot touts the chain's Biggest Star Sweepstakes, ...

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Gavilan's Latest Loose-Leaf Catalog Gavilan's, a member of the Starcrest of California family of titles, recently mailed an offer that does not stray far from its siblings, in terms of design, product selection and incentive use. Like Signatures and ...

McDonald’s Offers First National Sampling Event

|  by Chief Marketer Staff

To promote the latest addition to its chicken menu, McDonald's is offering its first-ever, national in-restaurant Chicken Selects sampling event, starting today. Four million chicken samples will be given out over four days Customers will have a ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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