Channel | Engagement

NEW OPPS

|  by Chief Marketer Staff

Theatrical THE PRODUCERS December 2005, Universal Pictures The hilarious movie classic that became a Broadway sensation now becomes a movie musical comedy

High Flyer

|  by Chief Marketer Staff

In the post-Vietnam era, America's military was taking it on the chin in Hollywood. Then, in May 1986, Paramount Studios released Top Gun, starring Tom

UPN Creates Buzz Around America’s Next Top Model

|  by Chief Marketer Staff

To create buzz around the newest season of America's Next Top Model, UPN has partnered with Alloy Media + Marketing to offer 500 teenagers and their friends a makeover and party tied into the Mar. 2 premiere of the reality series. UPN and Alloy Media + ...

Pampers Honors Babies in Film, Ties-in Sweeps

|  by Chief Marketer Staff

Hillary Swank may have won an Oscar for Best Actress for her performance in Million Dollar Baby, but there were other babies out there looking to take top honors in film. Pampers has just honored the five best performances by babies in a film selected ...

Parenting in the Paint Aisle

My dad is an electrical engineer. He did a lot of home repairs when I was growing up. A lot. He used to take us kids along on occasional trips to the

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

NextTen's Home Tech Catalog Keeps an Eye on the Past The latest mailing from home tech catalog NextTen promises products with "classic style and vintage designs" combined with "the latest technological improvements to make your life a little better and ...

Alamo Dangling Disney Vacations

|  by Chief Marketer Staff

Alamo Rent A Car is dangling 300 trips to Walt Disney World or Disneyland through a sweepstakes designed to promote its best rate guarantee. Trips will be given away at the rate of 100 per month. Each package is for four people, and includes airfare, ...

Whole Foods Readies Putumayo Bus Display

|  by Chief Marketer Staff

Whole Foods Market gets on the bus with Putumayo World Music for a concert and extensive in-store display touting Putumayo CDs. The Putumayo World Culture Center opens in Whole Foods' flagship Austin, TX, store on March 3 with an Afro-Latin Party ...

Showtime Links to Web Site for Sweeps

|  by Chief Marketer Staff

To further leverage the subscription-based network and The L-Word series, Showtime is giving viewers a chance to enter a sweepstakes with iVillage.com, an Internet site for women, to win an Apple iPod. L Word instant-win game offers Apple iPod Under ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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