Channel | Engagement

P&I Postscripts

|  by Chief Marketer Staff

THE CREATIVE GROUP: has found that 35% of employees surveyed believe their companies are very effective at acknowledging staff contributions, while 41% said their companies were somewhat effective. The survey, conducted through an independent research ...

NASCAR Hopes for 40 Million Members in First Loyalty Club

NASCAR has launched its first loyalty club, targeting the sport's 75 million racing fans. Richard Petty gets a big loyalty card The $40 annual membership fee gets fans benefits that range from behind-the-scenes access, such as VIP treatment at races, ...

Cendant’s TripRewards Extends Loyalty Program With Online Banking

Online banking has its own rewards thanks to a new service offered by Cendant's Hotel Group TripRewards loyalty program. Cendant's Hotel Group extends loyalty program with online banking services Loyal customers who sign up for NetBank, the online ...

Tag by Tag

|  by Chief Marketer Staff

The deadline has come and gone. Can you tell a difference? In 2003, retail giant Wal-Mart told 100 of its suppliers to begin installing radio-frequency

Seasoned to Taste

|  by Chief Marketer Staff

One month it's Easter baskets and kid videos, the next it's backyard barbecue gear and paper plates. is the top-selling product category for some drug

NEW OPPS

|  by Chief Marketer Staff

Theatrical THE PRODUCERS December 2005, Universal Pictures The hilarious movie classic that became a Broadway sensation now becomes a movie musical comedy

High Flyer

|  by Chief Marketer Staff

In the post-Vietnam era, America's military was taking it on the chin in Hollywood. Then, in May 1986, Paramount Studios released Top Gun, starring Tom

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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