EBay members take the back roads in an online treasure hunt dangling as much as $225,000 in prizes. Hidden prizes drive traffic The Feb. 16-23 Treasure Hunt combines an instant-win game and a sweepstakes to drive site traffic and activities. Each day, ...
Non-profit children's literacy organization Reading is Fundamental, Inc. (RIF) is sponsoring a writing contest for children to express how much they love their pet, offering the top winner a Because of Winn-Dixie prize pack worth more than $100. RIF ...
Simon Properties kicks off its second Book Blast event next week with an expanded promotional slate. The Feb. 19-March 13 blast brings book-centered activities and celebrity readers to 88 malls. Local celebs read kids' books for the crowd; families ...
Lawn equipment manufacturer MTD is leveraging its Yard-Man brand's NASCAR sponsorship by dangling a chance to have driver Kevin Harvick and his pit crew mow their lawn. Kevin Harvick on his Yard-Man racing mower Consumers can enter at participating ...
For every loyalty program a marketer can conceive, there is a fraudster working to find ways to take advantage of it. From rebates to collect-and-win games to the gifting of gift cards as incentive prizes, marketers have to stay one step ahead of ...
Branded entertainment divisions are popping up like daisies in springtime as agencies jockey for position in the highly lucrative world of product placement. Last week, both Interpublic Group's Initiative Worldwide and Aegis Group's Carat Americas ...
(Corporate Meetings & Incentives)—The profile of the typical incentive program goes something like this: A 12-month campaign, designed to increase sales across the board, has as its reward a group travel program to a domestic destination, probably Florida, Hawaii, or California. The CEO selected the destination, and an in-house team handled the logistics. Just over…
Lindsay Lohan is coming to a doll near you. The Mean Girls star has become the latest face in the fall My Scene Goes Hollywood line. The doll, which will feature Lohen's likeness, will wear a beige dress and a faux fur-trimmed coat ideal for a ...
A bad date just might pay off through a new sweepstakes offered by Crankycupid.com, a Web site that rewards love-scorned consumers with free gift cards. Cranky Cupid readies his arrow to strike down-on their luck in love consumers Cranky, the ...
Taking that jar of loose coins to the local market to drop into a self-service coin-counting machine will soon get a little more interesting. Instead of getting a receipt to take to the cashier to get cash, a gift card can be requested instead. The Coin ...
