Pampers Honors Babies in Film, Ties-in Sweeps

Posted on by Chief Marketer Staff

Hillary Swank may have won an Oscar for Best Actress for her performance in Million Dollar Baby, but there were other babies out there looking to take top honors in film.

Pampers has just honored the five best performances by babies in a film selected from family movies taken over the past 25 years.

As a tie-in, the diaper maker launched a sweepstakes for proud parents to win the chance to make an online digital movie of their child as a keepsake. Parents can go to Pampers.com/babystar to enter the My Baby’s a Star sweepstakes through Mar. 21. At the site, 1,000 winners will use a software program to load photos, select music, write captions and chronicle the developmental stages of their baby. Some 250 grand-prize winners will also get a complimentary DVD copy of their movie.

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