
How to Ensure Superfans Don’t Become Super Critics
Superfans are your brand’s best promoters. But there’s a dark side—if you disappoint them, they can become super critics.
Superfans are your brand’s best promoters. But there’s a dark side—if you disappoint them, they can become super critics.
Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.