Why Unified Communications Are Crucial for Unified Commerce
For any retailer still struggling with siloed systems and data, achieving unified commerce can feel like a tall order.
Articles by Matt Harris
How to Ensure Superfans Don’t Become Super Critics
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by Matt Harris
Superfans are your brand’s best promoters. But there’s a dark side—if you disappoint them, they can become super critics.
Paid Search to Drive Ecommerce: Five Considerations For Marketers
by Chief Marketer Staff
- Channel Marketing
10 Lessons Learned About Brand Awareness From Wyman’s National Mobile Tour
by Chief Marketer Staff
- Brand Awareness
How Four Brands Are Crafting Halloween-Themed Metaverse Activations
by Chief Marketer Staff
- Halloween
Amazon UnBoxed Conference: Achieving an Inclusive Workforce Through ‘Diversity By Design’
Chief Marketer Videos
by Chief Marketer Staff
“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…
PRO Awards 2022
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