Why Unified Communications Are Crucial for Unified Commerce
For any retailer still struggling with siloed systems and data, achieving unified commerce can feel like a tall order.
How to Ensure Superfans Don’t Become Super Critics
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by Matt Harris
Superfans are your brand’s best promoters. But there’s a dark side—if you disappoint them, they can become super critics.
How Mountain Dew Turned Around Softening Sales in Western States
B2B Customer Experience: Why CX Matters Across the Entire Funnel
by Beth Negus Viveiros
- B2B
Dewar’s Infuses Caribbean Vibe to Recruit New Customers
How Target Climbed Out of its Sales Slump
by Patty Odell
Q&A: PwC’s Path to Digital Transformation
KFC’s New Dating Game Seeks Love for the Colonel
Chief Marketer Videos
by Patty Odell
Campbell’s Chunky Soup, the Official Soup Sponsor of the NFL, has launched its latest brand platform: “Champions of Chunky.” The campaign is a modern, updated revival of the classic Mama’s Boy campaign, which first aired in 1997 and last ran in 2014.
PRO Awards
CHIEF MARKETER 200
