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HOCKEY FANS tend to have greater brand awareness about popular consumer items than the general population, according to results of a recent telephone

Photo Database Threatens DM Fallout MARKETING ACCESS to motor vehicle data has been called into question once again following the disclosure that Nashua,

DIRECT MARKETING in America is undergoing some fundamental changes, particularly regarding the media DMers use to reach customers and prospects.Once upon

Total Response Inc., Indianapolis, hired Julia Pekarek as account manager.Wendy Z. Vagnoni was named creative director at DMW Worldwide/Philadelphia.

FINANCIAL TIMES Retail and Consumer Publishing, London, has released "Market Research Strategies-Challenges and Opportunities for the Information Age,"

DM VETERAN RALPH Ginzburg was never one to shoot blanks. He took on the U.S. government in the Supreme Court case Ginzburg vs. United States after his

THE POSTAL RATE COMMISSION recently dismissed a mailer's attempt to recover postage costs for a time-sensitive mailing that was delivered late-but not

CONSUMERS increasingly view doctors as less-than-trustworthy technicians, chosen more for their location or managed care affiliation than their bedside

SEARS CANADA INC. has managed to solve a database problem that's confounded many marketers: channel conflict. It accomplished this by putting retail and

SHOWING impressive fourth quarter earnings that exceeded many analysts' predictions, business-to-business computer products catalogers and marketers provided