Channel | Digital

Eighty-five percent of direct marketers plan to increase their online marketing this year, according to a new Alterian survey.

Recent buzz in the press and blogger community indicates that costs per click (CPCs) are rising and performance falling. Putting CPC pricing trends in context helps us more thoroughly understand how growing search campaigns evolve in this dynamic market.

Meredith Corp. has acquired Genex, an interactive marketing services firm that specializes in online customer relationship marketing, and New Media Strategies, an interactive word-of-mouth marketing company.

Web retail traffic, conversions and sales started building in the last week of October 2006 and did not start declining to pre-holiday levels until the week of Dec. 18. Even then, sales and conversions remained high, although traffic dropped back to pre-holiday levels.

If you’re a search marketer, chances are you’ve just run through the last items on your post-holiday To Do list. Got those keyword bid prices down again to pre-Black Friday levels? Check. Swapped out the “free shipping” and “no-hassle return” ads for creative about gift card redemption? Done. Migrated your Yahoo! Search Marketing account to…

Web analytics is getting its act together. In fact, it’s been doing so for a while now, starting with the integration of Web data into a unified, single-view dashboard. That was soon followed by the introduction of application programming interfaces (APIs) that allowed other data handlers, from CRM programs and e-mail platforms to search marketing…

How big a problem is search arbitrage

InsuranceOnly, an online life insurance marketer, has acquired Direct Response Insurance Agency.

One of the oldest names in American retailing, Sears, will sprint to the cutting edge of online marketing with a 3-D virtual home d

Even though almost four-fifths of consumers say they find the notion of ads on cell phones annoying, a growing number are being engaged by mobile campaigns that offer value without being unduly interruptive, according to a new report from Forrester Research.