Search marketing was founded on the rock of cost-per-click, but lately large chunks of that rock seem to be eroding or turning slippery with moss, thanks to click fraud fears. As a result, both search marketing power Google and other smaller online ad players are trying out new models that earn revenue not from clicks…
NASA and the Nobel Prize committee may be faced with more complex calculations, but for most of us, figuring out the best deal in a cell phone/ wireless plan combination in our local area comes about as close as we ever get to higher mathematics. But visitors seeking a roadmap through the wireless dark can…
San Francisco-based StepUp, founded in 2004, offers a software solution that makes it easy for small local retailers to link their product information to Internet sites via StepUp
Web marketers looking to boost their customer satisfaction and loyalty metrics should strongly consider offerings free shipping and handling, according to a new consumer study.
Despite U.S. consumers
(Promo Xtra) Unilever is using a videoblog and a create-your-own-commercial contest to support it's latest Dove product debut.
(Multichannel Merchant) If you are like most merchants, you've followed the advice of your natural-search optimization (NSO) firm and completed some basic site optimization projects.
Despite an ever-growing Web and retail presence, print catalogs remain an essential part of Harry & David's marketing mix.
Retailer Dave's Soda and Pet City made its first move into the multichannel world last month with an e-commerce site to promote the national launch of Simply the Best dog food.
And now here's where we make the obligatory joke about selling boldly where no continuity program has sold before The William Shatner Sci-Fi DVD of the
