Meredith Acquires Word-Of-Mouth, Online Marketing Firms
Meredith Corp. has acquired Genex, an interactive marketing services firm that specializes in online customer relationship marketing, and New Media Strategies, an interactive word-of-mouth marketing company. Terms of the acquisitions were not announced.
The new companies will be incorporated as wholly owned subsidiaries into Meredith Integrated Marketing, a business-to-business unit that offers custom print and online communications to Meredith’s customers.
Genex, and its 100 employees, will remain in Los Angeles, and New Media Strategies will continue to operate out of the Washington, D.C. area. New Media Strategies boasts nearly 70 staff members
“Adding Genex and New Media Strategies to our group further deepens our ability to help our clients build their brands with a wide variety of creative and effective marketing solutions,” said Meredith Publishing Group president Jack Griffin in a statement. “These capabilities now include interactive strategies, innovative web site development, word-of-mouth and Web 2.0 marketing programs, online media, and experiential events.”
The acquisitions follow Meredith’s purchase of O’Grady Meyers, a Los Angeles-based interactive marketing services firm. O’Grady Meyers joined Meredith in April 2005.
