Channel | Digital

Little more than a month after the holidays, many consumers probably still have psychic scars from the jammed malls and parking lots. Those memories may

Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother's wellness. And so when BabyCenter.com, a content site aimed at parents-to-be, wanted to optimize search traffic, it took a leaf from that baby book and did some testing of its own.

Like just about every other business, Shakespeare's Pizza started a Web site. But the trouble was, the two-store chain

In 1996, Jim Miotke saw a friend compose her final college project on the Web and figured he could do the same sort of thing. But he wasn't content with merely creating a personal Web page. He wanted to design one that dealt with his greatest interest, the art of photography. That led him to…

How do you compete with the advertising networks run by Google, Yahoo!, Microsoft and the like? One possible way might be to offer ad products that they don

Last fall, the world got a bemused chuckle at the news that a team of doctors used Google to come up with the right diagnosis for a majority of 26 difficult medical cases. But in reality, practicing physicians find Google, or any general search engine, difficult to use for research simply because they do contain…

Search engine marketing (SEM) does more than deliver immediate online transactions. It generates in-store transactions too. A 2005 research from the Dieringer Research Group revealed that more than 80 million U.S. consumers a year make offline purchases after researching online; most bought more than what they researched once they got into the store. But most…

Terry Welty has joined software firm Quark as senior vice president of corporate marketing. In this role, Welty will oversee the company's online marketing, direct marketing, creative services and corporate communications operations.

BizGoSM: This mobile services allows professionals to verify companies' commercial credit information from a Web-enabled cell phone, PDA or other hand-held device.

Improved customer service and Web site features would encourage more consumers to shop online, according to survey findings released by the e-commerce software company Allurent Inc.