Channel | Digital

Vertrue Inc. has acquired Neverblue Media Inc., a Canadian online lead generation firm.

Ace Hardware has chosen Coe-Truman Technologies to provide e-commerce software for its commercial and industrial supply division.

One of my all-time movie faves is Last of the Mohicans, because it's a classic film about pre-Revolutionary America, because it's beautifully photographed,

Pharmaceutical marketers can spend millions to create commercials that target, say, every allergy sufferer who watches Desperate Housewives on Sunday

To offer insight into the cumulative effect of online exposures, analytics and marketing agency Avenue A/Razorfish issued the research white paper

Little more than a month after the holidays, many consumers probably still have psychic scars from the jammed malls and parking lots. Those memories may

Publishers and other marketers looking to get their customers' and prospects' attention might want to put on a show — a video Webcast, to be specific.

Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother's wellness. And so when BabyCenter.com, a content site aimed at parents-to-be, wanted to optimize search traffic, it took a leaf from that baby book and did some testing of its own.

Like just about every other business, Shakespeare's Pizza started a Web site. But the trouble was, the two-store chain

In 1996, Jim Miotke saw a friend compose her final college project on the Web and figured he could do the same sort of thing. But he wasn't content with merely creating a personal Web page. He wanted to design one that dealt with his greatest interest, the art of photography. That led him to…