Channel | Digital

Many advertisers and advertising agency executives are concerned that their online impressions are not being properly recorded, according to the Audit Bureau of Circulations.

In July, I misquoted Woody Allen in my article “Nine-Tenths of Search Success.” What Allen actually said is “80% of success is showing up.” My point from July remains that in search marketing, just showing up—for searchers at any stage of the consideration process—

Growth in both search volume and revenue per query contributed to a 46% year-over-year increase in Q4 2006 revenue for the media and advertising division at IAC/InterActive Corp., the parent of search engine Ask.com.

Interactive marketing agency Red Bricks Media has promoted vice president of client services Ed Kim to the post of chief executive officer.

Ninety million people sat down to watch a lot of commercials last Sunday night, and a football game broke out. That small distraction didn’t stop advertisers from doing more search marketing than ever against their Bowl TV spots

If you

You know you should be optimizing for natural search.But knowing that something can be a help is a far cry from being able to accurately estimate the benefit your site can get from thorough search engine optimization (SEO). Visualizing that boost is particularly difficult for large Web retailer sites with tens of thousands of pages.…

Travelzoo, an online travel enthusiasts' service company, generated fourth-quarter revenue of $17.7 million, up from $13.9 million a year ago. Net income jumped from $1.7 million to $4.3 million during the same period.

(Searchline) If youíre a small or midsize e-commerce site trying to compete with large multichannel, multibrand retailers, take heart: As long as you manage an active search marketing campaign that takes in both pay-per-click ads and organic optimization

(Searchline) Ninety million people sat down to watch a lot of commercials last Sunday night, and a football game broke out.