Human Element Can Help Align Sales and Marketing
Sales and marketing integration is still often tricky business, but sales development reps can be the bridge bringing the two teams together.
Sales and marketing integration is still often tricky business, but sales development reps can be the bridge bringing the two teams together.
LinkedIn may be the social channel many B2B marketers feel most comfortable with, but don’t discount the visual impact platforms like Pinterest and Instagram can have with business customers.
A podcast sponsorship is helping Avnet build brand and engagement with designers and engineers.
It's the mega-crossover everyone has been waiting for: Deadpool, Buffy, Conan O'Brien, the Justice League and more team up in our 2018 Comic-Con International marketing round-up.
A sponsorship with the PGA has helped Constellation promote its brand by showcasing energy efficiency on golf courses.
Sometimes, a B2B brand withers due to inattention. Occasionally, the message might get lost in translation as a company’s business strategy evolves. In other instances, a B2B brand simply doesn’t age well—and external issues are as much to blame as internal problems.
When an organization pivots and goes through a metamorphosis, it can be challenging for a B2B brand to catch up.
Set the Page Free, an ebook powered by celebrity influencers, helped Xerox create engagement and contemporary relevance for the brand.
Video is an essential way to engage B2B buyers—learn how brands like Avnet, AthenaHealth and Randstad are using it to connect in social channels.
Looking for some great summer reads? Check out our 10 most popular B2B & martech articles for June, featuring BNY Mellon, Cisco and more.
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