CMO Q&A: McAfee’s Cybersecurity Marketing Challenges
McAfee CMO Allison Cerra shares the challenges of promoting and staffing in the cybersecurity space.
McAfee CMO Allison Cerra shares the challenges of promoting and staffing in the cybersecurity space.
Eighty-five percent of marketers report a higher ROI with ABM over other marketing initiatives. When driven by strong data, the rewards can be huge.
All treats, no tricks: Here’s our 10 most popular B2B and martech stories for October 2019.
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The university wanted to create one visual identity, and make sure no matter where in the system an email originated, it had a consistent look and feel.
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Sports sponsorship packages are pan-digital, intending to display logos or “@” mentions across many assets. In social media, the metrics can get fuzzy.
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Want to improve your email marketing program? Get input from your entire organization.
Better segmentation and an improved martech stack is helping Destination XL boost engagement with retail customers in-store and online.
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