Why Segmentations Fail—And How to Make them Succeed
Many segmentations fail—not because of errors made during their development, but because of steps taken before the project even begins.
Articles by Piers Platt and Jason Bell
United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign
by Kaylee Hultgren
- CMO
Hot Trends in Experiential: From Cash Showers to Glitter-Filled Toilets
by Chief Marketer Staff
- Brand Engagement
How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
by Chief Marketer Staff
- Consumer Data
The Benefit of AI Tools From a Consumer Data and Analytics Perspective
by Chief Marketer Staff
- AI
OPINION: 5 Marketing Pain Points Your PR Team Should Solve
by Dustin Siggins
- Communications
How Marketers Can Tap Into Fútbol Fandom Ahead of the 2026 FIFA World Cup
by Chief Marketer Staff
- Futbol
LinkedIn Introduces CTV Ads for B2B Marketers to Target Audiences Off-Platform
by Chief Marketer Staff
- B2B Marketing
Chief Marketer Videos
by Chief Marketer Staff
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.
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