Beyond the Big Data Hype

CMO Corner: On the Convergence of PR and Marketing

December 8, 2023 by Chief Marketer Staff - Chief Marketing Officers

Optimizing Paid Media Holiday Marketing Campaigns: Strategies for Success

December 1, 2023 by Chief Marketer Staff - Digital advertising

Marketers on Fire Roundup: CMOs at MetLife, Dickies, Walgreens, UScellular and Anywhere Real Estate

November 22, 2023 by Kaylee Hultgren - Marketers on Fire

OPINION: Better Marketing Metrics CMOs Can Give CFOs

November 10, 2023 by David Lokes - Brand Metrics

Discover CMO on Taking a Collaborative Approach to its ‘Especially for Everyone’ Brand Platform

November 3, 2023 by Kaylee Hultgren - Advertising Campaign

Google’s Global Measurement VP: Prioritize Tag Management in a Post-Cookie World

October 30, 2023 by Chief Marketer Staff - Cookie Deprecation

Content-Based Marketing Strategies in the Era of Third-Party Cookie Deprecation

October 30, 2023 by Chief Marketer Staff - Content-Based Marketing

Landing a Role in the C-Suite: A CMO’s Best Advice

October 27, 2023 by Kaylee Hultgren - CMO

Peet’s Coffee Brand VP on Leveraging Consumer ‘Disloyalty’ and an Appreciation for Craft

September 29, 2023 by Kaylee Hultgren - Brand Campaigns

Three Ways Marketing and PR Pros Can Collaborate on AI-Driven Communication

September 22, 2023 by Chief Marketer Staff - AI

Marketers on Fire: UScellular CMO and SVP Eric Jagher

September 8, 2023 by Kaylee Hultgren - CMO

BEHR Paint Company and The Home Depot Marketing Chiefs Talk Color of the Year Campaign

August 25, 2023 by Kaylee Hultgren - BEHR Color of the Year

INFOGRAPHIC: Industry Pulse Survey on Privacy and Data

August 16, 2023 by Chief Marketer Staff - Consumer Data

Key Considerations For Data Privacy Compliance Amid New U.S. Laws

July 14, 2023 by Chief Marketer Staff - Consumer Data

Webinar: How Successful Brands Deliver Personalized Experiences

June 27, 2023 by Chief Marketer Staff - Personalization

INFOGRAPHIC: 48% of Martech Budgets Have Increased in the Last Six Months

June 15, 2023 by Chief Marketer Staff - Infographic

Creating an Ecommerce Marketing Strategy in Seven Steps

June 9, 2023 by Chief Marketer Staff - Ecommerce Marketing

Marketers on Fire: MetLife Global CMO Michael Roberts on the Evolution of Thought Leadership

June 2, 2023 by Kaylee Hultgren - B2B Marketing

How Car Sharing Company Turo Uses Personalization Tools for its App Experience

May 19, 2023 by Chief Marketer Staff - Personalization

Brands on Fire: How DoorDash and e.l.f. Beauty Leverage First-Party Data to Fuel Personalization

May 19, 2023 by Kaylee Hultgren - Consumer Data

CMO Council Report: 66% of Marketers Moderately Confident or Worse in Achieving Goals Amid Economic Headwinds

May 12, 2023 by Chief Marketer Staff - Chief Marketing Officers

INFOGRAPHIC: 51% of Pulse Survey Respondents Use Generative AI for Marketing

April 28, 2023 by Chief Marketer Staff - AI in Marketing

Tips for Marketers New to Data Clean Rooms in a Privacy-First Landscape

April 26, 2023 by Chief Marketer Staff - Consumer Data

INFOGRAPHIC: 27% of Marketing Departments Were Affected by Recent Layoffs

March 31, 2023 by Chief Marketer Staff - Marketing Staff