Channel | Acquisition

Oracle Offers Space Flights Abroad

|  by Chief Marketer Staff

Thanks to the popularity of its U.S. sweepstakes, U.K.-based software maker Oracle has launched a version of the promotion to allow developers from select countries in Europe and Africa to participate. The winners of the Oracle Space Sweepstakes will ...

Miller Readies Urban Concert Series

|  by Chief Marketer Staff

Miller Brewing Co. this summer will run a concert series and sweepstakes targeting urban men for its MGD brand. The Flavor to Savor campaign centers on a series of urban-music concerts that MGD will host in five to eight markets this summer. A ...

WAM! Extends Teen Moviemakers Contest

|  by Chief Marketer Staff

Calling all teenaged moviemakers. The WAM! Channel has extended the entry deadline for its Teen Video Contest: Superheroes to give aspiring directors more time to develop short movie submissions. The contest, which launched in November, invites ...

Clorox Contest Tackles Trashed Cubicles

|  by Chief Marketer Staff

The Clorox Co. is running an online contest to find the grossest work cubicles in America. The Cubicle Takeover Makeover contest invites workers to submit a photo of their cubicles at DisinfectMyCube.com to vie for a makeover package worth $1,000 with ...

Church’s Chicken Launches Beauty Shop Sweeps

|  by Chief Marketer Staff

Church's Chicken is out with a new instant-win sweepstakes tied into the MGM movie Beauty Shop, which offers a grand-prize trip to Hollywood to receive a makeover and attend a movie premiere. Consumers who visit participating Church's Chicken ...

Kia Targets ESPN for Sweepstakes

|  by Chief Marketer Staff

Kia Motors America and ESPN are launching an integrated marketing campaign in support of Kia's new 2005 Spectra5 compact sport hatch. The campaign includes the Kia Shootaround Challenge online sweepstakes, which is a basketball trivia contest available ...

Two Brands Dangle Baseball Field Fix-Ups

|  by Chief Marketer Staff

Briggs & Stratton Corp. and Sunkist Growers, Inc. are running separate contests that will allow the winner's youth baseball fields to be refurbished. Small-engine maker Briggs & Stratton is sponsoring the second annual Diamonds in the Rough program, ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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