Channel | Acquisition

Despite increased sophistication in the delivery, execution and fulfillment of promotional games, contests and sweeps in 2004, marketers ranked this tactic

The Force is back and it's bigger than ever thanks to a number of partners and licensees backing the much anticipated release of Star Wars: Episode III Revenge of the Sith. From breakfast cereal and soft drinks to ring tones and snack food, the latest ...

Dairy Queen is marking a new milestone, kicking off a yearlong 20th birthday bash of its Blizzard Frozen Treat, featuring a new online fan club and a scratch-and-win sweepstakes. Dairy Queen celebrates 20th Blizzard birthday with cup coded sweeps ...

Hilton touts its easy-to-use alarm clock tied in to a new sweeps Hoping to ease guests' frustration setting their alarms or oversleeping, the Hilton Family of Hotels is out with a custom made alarm clock and a new sweepstakes, which offers a grand ...

Pepsi is leveraging its sponsorship with Major League Baseball to help re-launch its Pepsi One diet cola drink. A sweeps dangles opening day tickets for life. All contestants in the Pepsi One Game One sweeps get a chance at picking the winners of all 14 ...

A&E's game already has fans jumping to its site Cable network A&E is using an online game to tout its new show Knievel's Wild Ride. A&E this week sends an e-mail blast to 800,000 online game enthusiasts inviting them to play the Knievel's Wild Ride ...

There's nothing sweeter than the sound of good music. That's what Cadbury Adams USA LLC, the manufacturer and distributor of Swedish Fish, Sour Patch and Chiclets, is banking on under a new sweepstakes that offers a chance to win tickets to a private ...

Chrysler Group is challenging consumers to come up with an idea of what product can become a faster, more powerful and cooler by adding a HEMI engine to it, and is dangling a HEMI-powered vehicle to the one who comes up with the best idea. Consumers can ...

Maserati dangles a trip to Italy Maserati North America is targeting the wealthy with a direct response marketing campaign that dangles a trip for two to Italy for a sports car enthusiast. Though consumers of any income can enter the sweepstakes, the ...

In celebration of its 40 years in business, Arby's is out with a new ad campaign—and a sweeps—touting its ability to provide customers with "something different, something better," which focuses on its roots and its staple red hat. Arby's tagline for ...