Channel | Acquisition

Old Navy has found its latest spokesdog star in the form of a shaggy, free-spirited canine named Paco from Venice Beach, CA.

Lassie Pet Products is on the hunt for a new best friend to appear on packages of its new Lassie Natural Way dog food and is giving consumers a chance to let their pets shine.

Laptop Design USA was looking for a few good computer geeks to create a unique design for the cover of a lap top computer.

Gift giving is about to become a little more personal thanks to a new breed of gift cards and pre-paid cards that taps the appeal of celebrities.

Hilton Hotels and Discovery Kids Channel have partnered for a new promotion to satisfy the pickiest consumer—kids. The hotel chain and the cable TV network are giving its youngest guests special treatment with a promotion that doles out a summer vacation package filled with goodies.

Hotels.com is out with a host of incentives to entice travelers to book hotel rooms through its services.

Kraft Foods is lending a handful of its brands to meal-assembly franchise chain Dinner by Design.

Coca-Cola has hit a few bumps in the road following the February launch of its first consumer loyalty program.

Nickelodeon is pounding the pavement this summer with a five-city interactive tour to promote its Nicktoons Network Animation Festival.

To boost ratings for its broadcast of the Tour de France cycling competition, the Outdoor Life Network (OLN) has launched a sweepstakes that dangles a trip to France and racing bikes as prizes.