Top Women Network Archives - Page 2 of 4

TV And Video Convergence Is ‘Fair’ At Best: Here’s What 10 Execs Want Fixed In 2026

By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Convergent TV World conference is taking place on March 5-6 in New York City. Click here to register. “Transitional.” “Developing.” “Work-in-progress.” Those are the best descriptions of the current state of TV and video convergence, according to industry experts that Cynopsis […]

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B-to-C Events

Super Bowl LX: 16 Brand Activations That Took Over San Francisco’s Piers and Hot Spots

Walking around San Francisco ahead of Super Bowl LX, you wouldn’t have known the Bay Area was hosting the NFL’s championship game that saw the Seattle Seahawks win over the New England Patriots on Feb. 8.

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Campaigns

Three CMOs Weigh In on the Power of a Marketing Campaign Tagline

Chief marketing officers from True Religion, Shutterfly and Rambler weigh in on the importance of taglines in marketing campaigns.

Events

Top Women in Media & Ad Tech

We’re pleased to announce, the Top Women in Media & Ad Tech will join the Top Women Network, a celebration of 1,500+ women in media and ad tech, taking place in November 2026. The Top Women in Media & Ad Tech Awards recognize, celebrate, inspire and bring together the women who are making an impact in the greater […]

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Cynsiders

CTV’s Supply Chain Isn’t Broken — It’s Misunderstood

The industry keeps saying CTV’s supply chain needs to be “cleaned up.” Fewer intermediaries. Fewer pipes. More “direct” paths. The assumption is that complexity itself is the problem — that if we flatten the ecosystem, transparency and efficiency will follow. But what if complexity isn’t dysfunction? What if it’s simply the structural reality of how […]

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Branding/Marketing

How Alix Earle Is Translating Viral Visibility Into a Permanent Brand Legacy

Virality is fleeting. Sustained relevance is an economic driver that promotes long-term success. Alix Earle’s Netflix deal is a case study in true brand power.

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Shopper/Retail

CMO at Beyond Yoga Taps into ‘In Real Life’ Marketing

Beyond Yoga, a Levi’s-acquired fitness apparel brand, now operates 14 stores with plans to expand in 2026. CMO Katie Babineau shares the retailer’s hyperlocal approach to marketing a store opening and other initiatives.

Shopper/Retail

Diaper Brand Coterie Uses Stores as a Marketing Channel

Coterie CEO Jess Jacobs shares how the company keeps customers subscribed and how retail stores help the diaper brand gain even more subscribers.

Corporate Social Responsibility

Silence Used to Feel Safer. It Isn’t Always. Not Anymore.

For communications leaders, there are moments when the job stops being theoretical. When a city is under a national microscope, and employees are watching from their kitchens, discussing in their group chats, and thinking on their commutes, the questions arrive quickly and personally: Are we safe? Does leadership see what we’re seeing? Are we expected […]

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Cynsiders

AI Is Rewriting The CTV Advertising Playbook

By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Needham & Company’s Laura Martin is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here to register. Generative AI is complicating the already rather bloody streaming wars. Despite deepening consumer distrust of AI content, […]

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