How Land O’Lakes Tapped First-Party Data Sets to Power a Personalization Program
How the brand is converting customers with smarter data management.
B2B Marketing
2022 Market Like a Mother Honorees Revealed
The editors of Chief Marketer present to you the industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.
Top Women in Marketing Winners Announced
Chief Marketer Unveils the 2022 CM200
Market Like a Mother Honorees Revealed
People Attend Events–But They Join Communities
How Land O’Lakes Tapped First-Party Data Sets to Power a Personalization Program
How the brand is converting customers with smarter data management.
Key Takeaways From NetLine’s 2022 State of B2B Content Consumption and Demand Report
Brands on Fire: BlackBerry CMO on Pivot From Mobile Phones to B2B Cybersecurity
Marketers on Fire: PepsiCo Foodservice CMO Scott Finlow
People Attend Events–But They Join Communities
How Land O’Lakes Tapped First-Party Data Sets to Power a Personalization Program
How the brand is converting customers with smarter data management.
Marketers on Fire in 2021
Marketers on Fire: Randi Stipes, CMO of IBM’s Watson Advertising and Weather
Apple’s App Tracking Transparency Update and Email Marketing
People Attend Events–But They Join Communities
How B2B Marketers Are Converting Virtual Events Into IRL Experiences
B2B marketers are developing a new skill set: the ability to pivot a virtual event into a real-world physical experience.
2022 Market Like a Mother Honorees Revealed
How 12 Brands Engaged Target Audiences With Virtual Events
Chief Marketer’s Most-Read Articles of 2021
People Attend Events–But They Join Communities
Brands on Fire: BlackBerry CMO on Pivot From Mobile Phones to B2B Cybersecurity
We spoke with BlackBerry CMO Mark Wilson about the company’s pivot from mobile phone production to cybersecurity.
