Marketers on Fire in 2021
Marketing industry heavyweights who caught our eye this year.
B2B Marketing
Market Like a Mother Honorees Revealed
The industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.
How Agencies Can Help Brands Weather Crises
Chief Marketer Announces the 2021 CM200
Chief Marketer’s Top 200 Brand Engagement and Experience Agencies
Make Your Promotions More Rewarding
Salesforce State of Marketing Report: New KPIs, Data Sources and Digital Engagement Tactics
Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe.
How Healthcare and Pharma Marketers Are Embracing Connected TV Advertising
The State of Experiential Marketing: 15 Data Points
Nielsen: Short-Term Failure to Build Brand Awareness Can Hurt Long-Term Sales
Make Your Promotions More Rewarding
Marketers on Fire in 2021
Marketing industry heavyweights who caught our eye this year.
Marketers on Fire: Randi Stipes, CMO of IBM’s Watson Advertising and Weather
Apple’s App Tracking Transparency Update and Email Marketing
Rethinking KPIs and Campaign Measurement in a Post-Cookie World
Make Your Promotions More Rewarding
Brands on Fire in 2021
Some of the nuggets of wisdom we’ve gathered during the first half of 2021 from brands making moves in the marketplace.
Tips for Finding a Niche Idea for a Podcast
Panasonic’s VP of Marketing Brian Rowley on Pandemic-Era Pivots for B2B Marketers
Achieving Direct Mail ROI Through an Integrated Marketing Approach
Make Your Promotions More Rewarding
Five Martech Trends to Keep an Eye On in 2021
The need for speed, the waning of third-party cookies and budget restrictions are behind what experts contend are among the martech trends to watch in 2021.
