Direct Mail Improves Multichannel Mix: Report
Direct mail ROI goes up by nearly 63 percent when the tactic is used as part of an integrated marketing campaign, according to new research.
B2B Marketing
5 Ways to Make Your PR More Effective
PR is often an afterthought, and that can be a huge missed opportunity. Here's five ways to make PR one of the cornerstones of your marketing plan.
Getting Downsized? Send in the Clowns
5 Steps for Building a Consistent Brand Story
A Recession Is Coming: Is Your Talent Strategy Built to Last?
Radical Simplicity: Why Saying Less Breaks Through in B2B Marketing
B2B Online Shoppers Want Loyalty and Simplicity: Report
B2B buyers want the same conveniences as B2C shoppers, and over half of B2B online shoppers use loyalty programs, according to a new report.
Twitter Reveals User Security Data Was Accessible by Advertisers
Social Insights: What Marketers Need to Know About Teachers
Transforming Customer Experience with Data: 5 Tips
Radical Simplicity: Why Saying Less Breaks Through in B2B Marketing
Transforming Customer Experience with Data: 5 Tips
Brands like Disney, Amazon and Netflix deliver amazing CX in our personal lives, but why haven’t more brands achieved these heady heights?
John Hancock Puts the Focus on Customers in B2B and B2C
Q&A: PwC’s Path to Digital Transformation
The Power of Insight Over Vanity Metrics
Radical Simplicity: Why Saying Less Breaks Through in B2B Marketing
B2B Online Shoppers Want Loyalty and Simplicity: Report
B2B buyers want the same conveniences as B2C shoppers, and over half of B2B online shoppers use loyalty programs, according to a new report.
7 Way to Make Facebook and Instagram Stories More Effective
4 Tips for Getting Email Marketing Feedback
Social Insights: What Marketers Need to Know About Teachers
Radical Simplicity: Why Saying Less Breaks Through in B2B Marketing
5 Tips for Creating An Agile Marketing Environment
Was 2019 the year your team pledged to move to a more collaborative, agile marketing approach, testing and iterating new ideas more quickly? You’re not alone.
