Hiscox Debuts Barcode Campaign to Target Small Businesses
Hiscox launched a new campaign this week designed to highlight the unique insurance needs of small businesses.
B2B Marketing
5 Tips to Win a Coveted 2019 PRO Award
Brand activation marketers have always busted boundaries. Show us what you've got—and take home a 2019 PRO Award.
Choosing the Right Agency to Tell Your Brand Story: 7 Questions to Ask
2019 B2B Marketing Watch: Top Opportunities for the New Year
Five Secrets to Winning Women’s Trust in Your Brand
Stop Making Sense: The Powerful Role of Emotion in B2B Decision Making
High Measurement Maturity Marketers Reap Way More Benefits than their Peers
These leaders earn approximately $4 for every dollar they spend on marketing measurement, generate nearly 3 percent more leads and other benefits.
How AI Is Poised to Disrupt, Transform, and Improve the World of Affiliate Marketing
AI Could Drive Double Digit Marketing Growth
Using Content Marketing to Engage Audiences: Six Examples
Stop Making Sense: The Powerful Role of Emotion in B2B Decision Making
High Measurement Maturity Marketers Reap Way More Benefits than their Peers
These leaders earn approximately $4 for every dollar they spend on marketing measurement, generate nearly 3 percent more leads and other benefits.
4 Top Trends: Marketing Leaders Sound Off
How AI Is Poised to Disrupt, Transform, and Improve the World of Affiliate Marketing
AI Could Drive Double Digit Marketing Growth
Stop Making Sense: The Powerful Role of Emotion in B2B Decision Making
6 Tips for Choosing the Right B2B Influencer
If your brand is in the market for a B2B influencer, you probably can’t afford a big celebrity. But chances are, you don’t need one anyway.
Hiscox Debuts Barcode Campaign to Target Small Businesses
10 Trends for Managing Brand Reputation
Proving the Value of PR
Stop Making Sense: The Powerful Role of Emotion in B2B Decision Making
4 Top Trends: Marketing Leaders Sound Off
Marketing leaders from brands like HubSpot, Engagio, Naspers, OWOX BI and more share their opinions on top trends you need to watch.
