How Marketers Can Approach the Rise in Facebook Advertising Costs
How brands can develop benchmarks for metrics on Facebook as the cost of CPMs continue to rise.
B2B Marketing
Market Like a Mother Honorees Revealed
The industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.
How Agencies Can Help Brands Weather Crises
Chief Marketer Announces the 2021 CM200
Chief Marketer’s Top 200 Brand Engagement and Experience Agencies
Lessons Learned on Data Privacy From Pharmaceutical Marketers
As brands explore alternatives to third-party cookies, marketers can take a page from the pharmaceutical industry.
McKinsey & Company Report: Omnichannel Is the Way Forward for B2B
Preparing for a Post-Cookie World: Five Considerations for Marketers
CMO Council Report: 65 Percent of Marketers to Increase Spend in 2021
Solutions for Marketers’ Consumer Data and Privacy-Focused Pain Points
Marketers' privacy-focused pain points in 2021 along with potential next steps to minimize their negative impact.
Nielsen Developing Identity Resolution Solution for 2021
Gartner Research: 60 Percent of Martech Leaders Expect Budget Cuts
Salesforce Customer Data Platform Set to Launch in October
Facebook Activates a Festival-Themed Virtual Experience for its Internal GMS Summit
How Facebook created an engaging annual internal event, the GMS Summit, with a festival-style format and more.
Three LinkedIn Features for B2B Businesses
Brands on Fire: Cisco
Voya Financial Makes Business Case for Marketing to People With Disabilities and Special Needs
Lessons Learned on Data Privacy From Pharmaceutical Marketers
As brands explore alternatives to third-party cookies, marketers can take a page from the pharmaceutical industry.
