Coupa CMO Chandar Pattabhiram on Taking a B2B Brand Mainstream
A chat with Coupa CMO Chandar Pattabhiram about the next stage in the company’s growth strategy.
B2B Marketing
Market Like a Mother Honorees Revealed
The industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.
How Agencies Can Help Brands Weather Crises
Chief Marketer Announces the 2021 CM200
Chief Marketer’s Top 200 Brand Engagement and Experience Agencies
Luxury Marketing: How To Reach Ultra-High-Net-Worth Women
Six Ways Marketers Can Approach CPRA Compliance
Six ways to prepare for the impact that CPRA will potentially have upon your business.
Salesforce State of Marketing Report: New KPIs, Data Sources and Digital Engagement Tactics
How Healthcare and Pharma Marketers Are Embracing Connected TV Advertising
The State of Experiential Marketing: 15 Data Points
Luxury Marketing: How To Reach Ultra-High-Net-Worth Women
Marketers on Fire in 2021
Marketing industry heavyweights who caught our eye this year.
Marketers on Fire: Randi Stipes, CMO of IBM’s Watson Advertising and Weather
Apple’s App Tracking Transparency Update and Email Marketing
Rethinking KPIs and Campaign Measurement in a Post-Cookie World
Luxury Marketing: How To Reach Ultra-High-Net-Worth Women
Marketers on Fire: Clayton Ruebensaal, EVP, Global B2B Marketing at American Express
Clayton Ruebensaal, EVP, Global B2B Marketing at American Express, dishes on the brand's Business Class initiative.
Event Highlights From the Experiential Marketing Summit in Chicago
Considerations for Marketers Launching a Branded Podcast
Brands on Fire in 2021
Luxury Marketing: How To Reach Ultra-High-Net-Worth Women
Six Ways Marketers Can Approach CPRA Compliance
Six ways to prepare for the impact that CPRA will potentially have upon your business.
