Women Gain Ground in Marketing Industry’s Workforce: Report
Women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time high.
B2B Marketing
CMO Pressure Forces Dramatic Agency Transformation in 2020
A new generation of CMOs pressured to drive growth and disruptions through marketing will be the spark that ignites agencies to reorganize or retreat.
Frito-Lay and The Marketing Arm Take Top 2019 PRO Award
5 Ways to Make Your PR More Effective
Getting Downsized? Send in the Clowns
Radical Simplicity: Why Saying Less Breaks Through in B2B Marketing
HP Improves ABM with Sales and Marketing Integration
Breaking down data silos and better integrating sales/marketing processes is helping HP improve the company's B2B targeting and segmentation.
CCPA: 3 Tips to Get Ready for Compliance
B2B Online Shoppers Want Loyalty and Simplicity: Report
Twitter Reveals User Security Data Was Accessible by Advertisers
Radical Simplicity: Why Saying Less Breaks Through in B2B Marketing
HP Improves ABM with Sales and Marketing Integration
Breaking down data silos and better integrating sales/marketing processes is helping HP improve the company's B2B targeting and segmentation.
7 Digital Marketing Trends to Consider for 2020
CMO Q&A: McAfee’s Cybersecurity Marketing Challenges
Justworks Refines Online Lead Nurturing With Testing
Radical Simplicity: Why Saying Less Breaks Through in B2B Marketing
HP Improves ABM with Sales and Marketing Integration
Breaking down data silos and better integrating sales/marketing processes is helping HP improve the company's B2B targeting and segmentation.
Women Gain Ground in Marketing Industry’s Workforce: Report
7 Digital Marketing Trends to Consider for 2020
Lessons from Uber Elevate on How to Market Flying Cars
Radical Simplicity: Why Saying Less Breaks Through in B2B Marketing
Brands Need to Consider Martech Investments Wisely: Report
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
