TikTok Courts SMBs With Self-Serve Ad Platform and $100 Million in Credits
TikTok hopes that optimized targeting methods will help SMBs gain exposure with new audiences.
B2B Marketing
Chief Marketer’s Top 200 Brand Engagement and Experience Agencies
Explore the 2020 Chief Marketer 200, an editorial list of the top 200 brand engagement and activation agencies serving the U.S.
CMO Pressure Forces Dramatic Agency Transformation in 2020
Frito-Lay and The Marketing Arm Take Top 2019 PRO Award
5 Ways to Make Your PR More Effective
How to Spot Fake Influencers with Instagram Audit InstaCheck
TikTok, Roku, Snap: Highlights From the 2020 Newfronts
Digital platforms showcased their ad products at IAB’s virtual NewFront week.
Programmatic Ad Spend Increasing: Three Strategies for Marketers During COVID-19 Recovery
The Pivot: Accelerated Migration to Remote and Digital in B2B Marketing
How Marketers Can Prepare for a Cookie-less Future
How to Spot Fake Influencers with Instagram Audit InstaCheck
Programmatic Ad Spend Increasing: Three Strategies for Marketers During COVID-19 Recovery
Programmatic advertising spend has begun to show gradual signs of recovery--but marketers should keep these three strategies in mind.
CMO Chat: Mastercard, Ally Financial, NerdWallet on What Makes a Successful CMO
How Marketers Can Prepare for a Cookie-less Future
How OOH Advertising Might Play Out Post-Pandemic
How to Spot Fake Influencers with Instagram Audit InstaCheck
TikTok Courts SMBs With Self-Serve Ad Platform and $100 Million in Credits
TikTok hopes that optimized targeting methods will help SMBs gain exposure with new audiences.
B2B Event Pivots: How Facebook and IBM Converted Global Conferences
How Small Businesses Can Use Social Media Platforms During the Pandemic
The Best B2B and B2C Experiential Campaigns of the Year
How to Spot Fake Influencers with Instagram Audit InstaCheck
CMO Chat: Mastercard, Ally Financial, NerdWallet on What Makes a Successful CMO
The skills that chief marketing officers need to master in order to succeed in their organizations and the marketplace.
