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Email
Email Tricks to Boost Holiday Conversions
Take a peek at these email marketing tips that can help create emails that capture customers’ attention, receive a high open-rate and produce conversions for your business.
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Email
Newsletters Top Promo Marketing in B2B Email
A new study shows that in the world of B2B email, newsletters are outperforming content marketing in both open rate and click rate.
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Acquisition
4 Tips for Selling to CMOs
Execs from companies like Hasbro offer ideas for how to sell to the c-suite.
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Data & Analytics
Using Personalization to Increase Conversions
Personalization is being leveraged by digital marketer to turn online visitors into customers, and crazyegg’s blog this week provided a rundown of things marketers can do to make the most of it.
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Data & Analytics
B2B Marketers Creating More Content Than Ever: Report
Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it.
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Data & Analytics
Triggered Email Volume, Opens and Clicks Rise
Triggered messages accounted for 3.8% of total email volume in the second quarter of 2014, a 9.2% increase over the same period in 2013.
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Data & Analytics
Demand Gen Tips: How to Follow the New Buyer’s Journey
In today’s world, B2B marketers can no longer focus on lead gen to support the sales pipeline.
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Email
Pushing Limits to Boost Conversions
Digital marketing agency E2M co-founder and vp of Marketing Pratik Dholakiya recently weighed in with some interesting ideas for pushing limits in marketing to increase conversions.
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Data & Analytics
Experian on Improving Email Marketing ROI
A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance.
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