Barbie Takes on Closing the Dream Gap For Girls
Barbie has clearly overcome the bitter battle over her curves to embark on the most purposeful chapter yet. Lisa McKnight, Mattel SVP, takes us behind the scenes.
Channels
Avoiding B2B Marketing and Sales Disconnect
Brands like Citrix and Relation Insurance are focusing on integrating B2B marketing and sales processes, to improve relationships and ROI.
Click to Call: Why Businesses are Moving Away from the Dial Tone
5 Brands That Prove B2B Isn’t Boring
Ellie Mae Creates an “Experience” for B2B Buyers
Creating Viral Content [Infographic]
5 Brands That Prove B2B Isn’t Boring
Brands like Citrix, EyeMed and Hiscox prove that neither B in B2B stand for boring.
GDPR and Email Overload Leads to Rise on LinkedIn Marketing
GDPR One Year In: How Are Marketers Doing?
Why Unified Communications Are Crucial for Unified Commerce
Is Podcast Advertising Effective?
How L.L.Bean Mastered a Sophisticated Measurement Strategy
When you launch a new department that combines five marketing channels, the challenge becomes how to get your metrics in order. Kathryn Burke Pratt takes us on the journey.
AXE and Cizzorz Ask Video Gamers to Bring it On!
Ellie Mae Creates an “Experience” for B2B Buyers
Q&A: TD Bank Gets Human With Localized Marketing
Is Podcast Advertising Effective?
Avengers: Endgame Marketing—The Final Countdown
Avengers: Endgame is almost here, and McDonald's, Hertz and Geico are just a few of the brands leaping in the marketing fray.
Jack Daniel’s AR App Unlocks Experience Even on Tiny Airplane Bottles
It’s a Freakshow All Right
5 Tips to Win a Coveted 2019 PRO Award
Is Podcast Advertising Effective?
6 Ideas for Marketing to Millennial Parents
Millennial parents look—and behave—differently than parents of previous generations. Here's how to connect with them
