Barbie has clearly overcome the bitter battle over her curves to embark on the most purposeful chapter yet. Lisa McKnight, Mattel SVP, takes us behind the scenes.
Direct Marketing | Print
Brands like Citrix and Relation Insurance are focusing on integrating B2B marketing and sales processes, to improve relationships and ROI.
Brands like Citrix, EyeMed and Hiscox prove that neither B in B2B stand for boring.
When you launch a new department that combines five marketing channels, the challenge becomes how to get your metrics in order. Kathryn Burke Pratt takes us on the journey.
Avengers: Endgame is almost here, and McDonald's, Hertz and Geico are just a few of the brands leaping in the marketing fray.
Millennial parents look—and behave—differently than parents of previous generations. Here's how to connect with them