Mobile
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Mobile
Finch’s First Brand Campaign Celebrates the Weirder Side of Self-Care
On the self-care app Finch, users care for a digital bird by completing small acts of self-care like drinking water, tidying up and performing breathing exercises. But one of the most popular pre-set goals on the app is something more basic: survive the day.
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Campaigns
Grubhub Surrounds Tax Day With $100K in Credits for Delivery App Fees
The food delivery app channeled the anxiety of tax season to give diners money back for their takeout habit.
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Mobile
Targeting Insomniacs, Sleep App ‘Rest’ Hijacks TikTok Shop Broadcasts in the Early Hours
Sleep app Rest is reaching out to potential users when they’re most in need of the app: in the wee hours as they scroll social media while battling insomnia. And they’re leveraging creators to do it.
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CES 2026
CES 2026: How Family Safety App Life360 Amplifies Relevance to Win User Engagement
During a panel discussion at CES 2026 titled “From Funnel to Flywheel: How Culture Drives Growth in Media & Marketing,” VP of Global Advertising Brian McDevitt shared how family safety app Life360 strengthens its connection with users.
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Social
Report: Marketers Lean into Paid Social as Email Remains a Top Channel
Paid social is the most popular channel for retail marketers, according to a new report from Wunderkind. But email has proven most effective.
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Mobile
2017: The Year We Get Mobile Advertising Right
When it comes to mobile advertising, for most brands 2017 may simply be another year of annoying target audiences. Here’s 3 ideas for turning that around.
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Mobile
Millennials Prefer Texting to Communicate With Businesses: Survey
Millennials prefer texting over email, phone and social media to communicate with businesses, according to a survey by OpenMarket.
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Mobile
3 Steps to Choosing the Right Mobile Sales App
Should you create a custom sales app or buy off-the-shelf? Here’s 3 steps to help make mobile a real business advantage for your sales team.
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Mobile
Three Easy Ways For SMBs to Improve Mobile Strategy in 2015
With the widespread adoption of smartphones, tablets, phablets and more, and global mobile commerce spending projected to grow 32% annually through 2019,a mobile strategy is quickly becoming a necessity for all businesses.
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Mobile
Three Easy Ways For SMBs to Improve Mobile Strategy
While 60% of SMBs consider mobile solutions essential, 93% of small business websites lack mobile compatibility. vCita cmo Ran Oelgiesser digs into how small businesses can maximize their mobile impact moving forward.
