Campaigns

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  Conversations

  Pete & Gerry’s CMO on Courting Families, Discerning Shoppers and Consumer Education

  We spoke with Pete & Gerry’s CMO about the company’s marketing strategy, recent campaigns, creative, category challenges and more.

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  Agencies

  Chief Marketer Announces 2024 Campaigns on the Year Honorees

  The editors of Chief Marketer have named the 2024 Campaigns of the Year. Showcasing groundbreaking ideas and innovative strategies, the winners and honorable mentions have truly set the standard for marketing brilliance.

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  Brands on Fire

  Brands on Fire: Mazda CMO Dishes on New Brand Platform and Retail Transformation

  Mazda CMO Brad Audet discusses the company’s new brand platform and restructuring, the importance of customer-focused retail experiences and remaining competitive in the automotive space.