Branding/Marketing
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Branding/Marketing
PR Roundup: Consumer Tariff Talk, the New SEO and Fyre Festival for Sale
This week’s PR Roundup looks at the growing tariff conversation on social media, rethinking SEO in regards to AI search, and would you buy the Fyre Festival brand?
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Branding/Marketing
Top Tips: Sustainability Communications
In this round of Top Tips, we asked the experts for best practices regarding sustainability communications—what’s working, what’s not and how brands can avoid greenwashing while staying true to their values.
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Branding/Marketing
How To Create High-Quality Videos On A Budget (Yes, it is Possible)
With the right strategy and a few smart tools, professional-looking videos can be created without breaking the bank.
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Branding/Marketing
Skincare Experiences: Eight Tactics to Use in Marketing Activations
How skincare brands are leveraging experiential marketing as a way to reach Gen Alpha and Gen Z age groups.
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AI
Generative AI Shopping Tool Alby Leads to Conversions and Better SEO for PlushBeds
After implementing a genAI shopping tool, mattress brand PlushBeds experienced increased conversions and better SEO rankings.
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ROI | Metrics
Forrester to B2B Marketers: Nine Ways to Plan and Prioritize Amid Uncertainty
In lieu of reacting in a knee-jerk fashion to each perceived threat, Forrester suggests the following advice for B2B marketers.
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Branding/Marketing
PR Roundup: Blue Origin Promo Criticism, Omnicom Falls Short, Sponsoring a Team That ‘Sucks’
This week’s PR Roundup features a look at the conversation surrounding the Blue Origin celebrity flight—positive AND negative, what Omnicom coming up short on first quarter revenue means for the PR industry, and a new lollipop brand’s campaign to encourage people to “suck at something.”
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Branding/Marketing
Celebrating the 2025 PRNEWS Top Women Honorees
This impressive group of Top Women in PR represents the best of what the PR and communications world has to offer—navigating brands through crises, opening new markets, reaching fresh audiences, and lifting up the next generation of pros.
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Branding/Marketing
Six Winning Experiential Strategies at the 2025 NCAA Women’s Final Four
How brands appealed to the wide spectrum of attendees and stood out among a sea of basketball courts and hoops games.
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AI
How Oatly Uses Its Packaging and Creative to Stay Original
Swedish oat milk brand Oatly, known for its original, animated packaging and irreverent copy, is taking a wait-and-see approach, trying to “stay fresh” and largely skipping ChatGPT in an effort to avoid “watered down” content.
