Branding/Marketing
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Branding/Marketing
The Media Relations Long Game
How can brands utilize a long game of media relations to engage potential customers and journalists when a final product launch is months (if not years) away?
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Branding/Marketing
PRNEWS Announces Winners of the 2024 Experiential & Event PR Awards
The 2024 PRNEWS Experiential & Event PR Awards honor the creative and strategic PR events that engage audiences, amplify brand messages and generate buzzworthy media coverage.
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Branding/Marketing
Why Awards Should Be an Integral Part of Your PR and Marketing Plan
Winning awards is a powerful communciations tool that can enhance your brand’s visibility and credibility. Here’s why incorporating awards into your marketing plan is a smart move, along with some tips for how to get started.
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Branding/Marketing
How to Avoid Charges of Rainbow Washing During Pride Month
Pride month is an important opportunity to celebrate the LGBTQ+ community, and there’s no shortage of brands and businesses keen to get in on the act. However, as the awareness month has grown, it’s also sparked a trend of “rainbow washing.”
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Branding/Marketing
PR Roundup: Chestnut and Nathan’s Divorce, PR Job Stress, 2024 State of PR
This week’s PR Roundup looks at a teachable influencer moment from Nathan’s Famous Hot Dogs and Joey Chestnut, the current state of PR pros mental health and Muck Rack’s latest State of PR report.
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Branding/Marketing
Diving In to Challenges: Q&A With Citi’s Global Head of Communications, Jennifer Lowney
Lowney shared her experiences navigating the traditionally male-dominated financial industry, and highlighted the importance of confidence and support in professional growth.
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Branding/Marketing
How To Optimize Success at Your First Trade Show With a Client
Incorporating trade shows into your broader marketing strategy offers invaluable opportunities to elevate your clients’ visibility, credibility and market presence. Here are several strategies you should consider implementing to ensure your next trade show is a success for both you and your client.
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Branding/Marketing
Finding PR and Community on Reddit
PRNEWS spoke to Parry Headrick, Founder of Crackle PR about his Reddit AMA experience, as well as Alistair Berry, moderator for the r/publicrelations subreddit.
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Branding/Marketing
PR Roundup: Commencement Crisis, Boy Scouts Rebrand, Media Consumption Habits
This week’s PR Roundup looks at Higher Education’s current commencement and communication crisis, the rebranding of the Boy Scouts and a new survey on media consumption habits of Washington, D.C. policy insiders.
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Branding/Marketing
PR Roundup: World Press Freedom Day, Mother’s Day Opt Out, Comms Not Prepped for Election
In this week’s PR Roundup we learn about supporting journalists, inclusive communications regarding Mother’s Day, and if communicators are already prepping messaging strategies for the 2024 election.
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