Agencies
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Profiles & Campaigns
Aflac Highlights What It “Isn’t” to Showcase What It “Is”
A new campaign featuring Aflac’s iconic duck aims
to clear up misconceptions about the brand. -
Acquisition
Top 2019 Digital Marketing Trends and Predictions
Marketing is in the midst of a digital revolution that’s bringing countless new
technologies that will all impact marketing this year in their own unique ways. -
Digital
CMS State of the Art: What You Need to Know in 2019
Looking to update your CMS in 2019?
Here’s a primer of what to consider before you buy. -
Engage & Convert
3 Tips to be More Comfortable On Stage
As the theory goes, people are more afraid of public speaking than of death. Learn how to put yourself—and the audience—in a place to succeed.
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Acquisition
The New Rules of Using Feminism in Marketing
The international movement against sexual harassment and assault, #MeToo, has
raised the stakes for brands who want to engage female consumers. -
Acquisition
Self-driving PepsiCo Snackbots Invade California Campus
Satisfying the munchies just got a bit easier for students at
the University of the Pacific in Stockton, CA, with snackbot. -
Profiles & Campaigns
CMO Q&A: Rishi Dave on the Transformation of Vonage
Chief Marketer recently chatted with Vonage CMO Rishi Dave
about the challenges and opportunities facing the brand in 2019. -
Demand Gen
Q&A: Using Data to Power Human Connections
Chief Marketer recently chatted with Centrally Human’s Kim Weisensee Brown about the power of data in shaping human connections.
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Acquisition
“Make the First Move” Serena Tells Women in Bumble Campaign
As the era of #MeToo marketing moves into the New Year, tennis champ Serena Williams takes the spotlight in a year-long campaign for social networking app Bumble.
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MarTech
2019 Trends: Martech Spending Continues to Rise
The upwards trend in martech spending will continue in the new year, but many companies still aren’t confident they’re getting the best bang for their buck.
