Campaigns + Creative

The event marketing industry has always attracted bold thinkers—people who recognize the power that face-to-face connection has to build lasting relationships and loyalty. They cultivate an idea and nurture it to its greatest potential. They strategize for rapidly evolving audience and business needs. They take risks that create moments that matter. We’ve spent the past […]

The road to a career in events is rarely without its twists and turns, and Nefra MacDonald’s path was certainly rerouted a few times before she arrived in the industry—look no further than her law degree.

This week’s hot takes on hot topics in experiential marketing cover pedal-powered mobile shops, colonial-themed commuter pop-ups and The Artifact.

Swapping ads for art at Grand Central Terminal, absurd stadium deliveries—and, the top insights from Trendwatch New York, one of many live and virtual events taking place during Experiential Marketing Month.

Alienware and Twitch executives behind the activation discuss their strategic marketing goals, the inspiration behind the partnership and the challenges of bringing it to fruition.

In this Q&A, Dave Mead, co-founder and chief marketing officer at sparkling water brand Rambler discusses the brand’s growth, marketing strategy, partnerships with charitable foundations and new tagline Chug Life.

“Little treat” culture has permeated the zeitgeist—and the experiential marketing industry. Indeed, what was once viewed as a fleeting trend has become a data-backed behavioral shift that is influencing the way marketers approach IRL engagement. With younger generations continuing to invest in small pick-me-ups as a means of self-care, brands have been activating pop-up sweet […]

Everything’s bigger in Texas, and Formula 1 is no exception. A staple on the F1 calendar since 2012, the Formula 1 MSC Cruises United States Grand Prix welcomed 380,000 attendees to the Circuit of The Americas (COTA), Oct. 17-19. Over the weekend, F1 announced a contract extension to host the race at the Austin, TX, […]

Canva can’t be contained. Since launching the inaugural Canva World Tour on Oct. 1, the whimsical brand has been bursting into conferences, community hubs, brand campuses and local streets around the globe on a mission to accomplish 1 million trainings in the month of October, and nurture its robust community of users. From a mobile […]

We spoke with Joy Allen-Altimare, Global CMO at Saucony, about the brand’s successful “Run As One” campaign, building community through connecting with consumers locally, the brand’s move into the lifestyle arena, AI in marketing and more.