Campaigns + Creative

David Beckham stars in The Home Depot’s “Build it Like Beckham” marketing campaign tied to the FIFA World Cup.

This week’s hot takes on hot topics in experiential marketing cover cave raves, salty stunts and nostalgic Bowl Heads.

Day two of the Experiential Marketing Summit offered up a jam-packed slate of hands-on experiences, curated off-sites and discussions focused on how fresh thinking, hyper- personalization, sustainability and measurement maintain relevance and impact in a digitally dominated world. Let’s dig in. More Coverage: • EMS 2026: Everything You Missed on Day One • Winners Unveiled: […]

Successful event measurement practices are selective about what they track and measure.

The 24th annual Experiential Marketing Summit kicked off May 18 at MGM Grand Las Vegas with a theme that meets the moment: human connection in the digital age. As AI automates nearly every facet of business—and daily life—live experiences are increasingly the last line of defense for brands aiming to build real, meaningful relationships with […]

The editors of Event Marketer announce the winners of the 24th annual Ex Awards, the experiential marketing industry’s most prestigious recognition program. This year’s program drew more than 1,000 entries from around the world across 30 categories, with brands including Disney, Samsung, IBM, FX, Liquid I.V., Waymo, DoorDash, and others claiming the coveted trophy. But […]

On the self-care app Finch, users care for a digital bird by completing small acts of self-care like drinking water, tidying up and performing breathing exercises. But one of the most popular pre-set goals on the app is something more basic: survive the day.

Exclusive content, research and event experiences will help elevate the trade show exhibitor community   Event Marketer, the world’s most trusted and widely read media brand covering experiential and event marketing, today announced a landmark strategic alliance with The Exhibitor Advocate, the only nonprofit organization exclusively dedicated to championing the interests and success of the […]

No one knew the fandom around “KPop Demon Hunters” was going to explode, but the love for the most-streamed movie of 2025 just continues to go up, up, up. And McDonald’s joined the conversation with its latest meal collab, designed as a “Battle for the Fans.” At the end of March, McDonald’s teamed up with […]

When sweeping U.S. tariffs took hold in the spring of 2025, the event industry grappled with the uncertainty of how long they would last, which materials and services would be impacted most, and who would ultimately foot the bill.