Campaigns + Creative

This week’s hot takes on hot topics in experiential marketing cover margarita salt caves, museum spectacles and Dragon Solstices.

If you thought 2023’s “Barbie” movie summer was the end of the pink trend, think again. Brands have been leaning into the bubblegum palette to spark feelings of playfulness, creativity, coziness and, often, empowerment in their activations. While Barbie collabs have been driving a lot of the reenergized pink craze, companies have staked their own […]

The who’s-who of the marketing and communications world converged from June 22-26 for a week of education, idea exchanges and relationship-building at the annual Cannes Lions International Festival of Creativity.

In this episode, Sylvia Lopez-Navarro of Kia discusses how brands are building real emotional connections with audiences, and what that actually looks like in practice.

Fan fests for the FIFA World Cup 2026 are taking over 13 host cities across the U.S., Mexico and Canada, and enthusiastic attendees have been packing into venues to engage with sponsor activations, soccer-themed gaming experiences, concerts and match screenings. Last Thursday, the FIFA Fan Festivals reached the 2 million visitor mark, with the three […]

The Florida-based pet care brand is capitalizing on The World Cup in its backyard by being a host city sponsor and providing therapy dogs to fans.

Ask today’s conference organizers how they support community-building and strengthen business relationships, and they’ll tell you that pre-event programming is key. From exclusive training and networking forums for executives and partners, to receptions that help first-time attendees get their bearings, b-to-b brands are enabling meaningful moments, and setting the tone for their conferences, before the […]

Anna Nicholson likes to feel challenged and excited about her work, and while her first job as an event marketer at a health care startup taught her a lot about executing b-to-b and b-to-e events, she needed more. Enter: Yahoo and what she calls “the best team on the planet.” Nicholson took a leap of […]

At the beginning of the year, 2016 made a resurgence on social media, as users became nostalgic for the music, fashion, memes and Instagram filters of the time. Now, it’s our turn to look back. 2016 marked the first time that Event Marketer focused its annual Dream Team recognition program on event marketers from the […]

Impressing an audience of global technical go-to-market professionals with a technology-focused event is an ambitious request, but that was Google Cloud’s brief for its Tech Immersion training program.